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020 _a1422110575
_q(hardcover : alk. paper)
020 _a9781422110577
_q(hardcover : alk. paper)
040 _aDLC
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082 0 4 _a658.87
_bF535n 2010
100 1 _9203542
_aFisher, Marshall L,
_eautor
245 1 4 _aThe new science of retailing :
_bhow analytics are transforming the supply chain and improving performance /
_cMarshall Fisher and Ananth Raman.
264 3 1 _aBoston, Mass. :
_bHarvard Business Press,
_cc2010.
300 _ax, 252 páginas :
_bilustraciones ;
_c25 cm.
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye bibliografía.
505 0 _aIntroduction -- Retail valuation : how investors value product availability and inventory management -- Assortment planning : mining sales data to discover ´home run´ products you are missing -- Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown pricing -- Flexible supply chains : how to design for greater agility end to end -- Goal alignment : reducing perverse incentive misalignment -- Store-level execution : increasing sales through better availability of products and store associates -- Technological risk : how retailers should assess and manage emerging technologies -- Companywide implementation : managerial issues affecting implementation -- Conclusion : the way forward.
650 1 4 _932218
_aComercio minorista
_xAdministración.
650 1 4 _963920
_aLogística de los negocios.
700 1 _9264485
_aRaman, Ananth.
_eautor
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aLYA
_aPR12
_a000101411 Villarreal Celestino, Bernardo.
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