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001 UDM01000140177
003 UDM
005 20200204203449.0
008 120112s2006^^^^ohu^^^^^^^^^^^00010^eng^^
020 _a0324322712
082 0 4 _aL.M. 26
100 1 _9257605
_aParente, Donald E,
_eautor
245 1 0 _aAdvertising campaign strategy /
_bDonald E. Parente
264 3 1 _aMason, OH :
_bThomson,
_c2006.
300 _a400 páginas
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
942 _2ddc
_cGEN
997 _aHZ
_b00
_c20140722
_lUDM01
_h1027
998 _aBATCH
_b00
_c20140911
_lUDM01
_h0532
999 _c128011
_d128011