000 01846cam^a2200385^a^4500
001 UDM01000140095
003 UDM
005 20210528221604.0
008 111125s2009^^^^caua^^^^^^^^^^001^0^eng^d
020 _a0321631536
_q(pbk.)
020 _a9780321631534
_q(pbk.)
040 _aVPW
_cVPW
_dDLC
_dBTCTA
_dYDXCP
_dBWX
_dNLE
_dSISMU
_dUKM
_dGBVCP
_dHEBIS
_dOCLCA
_dDEBBG
_dUN@
082 0 4 _a342.7302
_bH278y 2009
100 1 _9218330
_aHarfoush, Rahaf,
_eautor
245 1 0 _aYes we did :
_ban inside look at how social media built the Obama brand /
_cRahaf Harfoush.
264 3 1 _aBerkeley, CA :
_bNew Riders,
_cc2009.
300 _axiv, 199 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
500 _aMy.barackobama.com.
505 0 _aPart one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.
600 1 4 _9254300
_aObama, Barack.
650 1 4 _9308351
_aCandidatos presidenciales
_zEstados Unidos.
650 1 4 _9345654
_aPresidentes.
_zEstados Unidos
_xElección
_y2008.
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aDIS
997 _aHZ
_b00
_c20140722
_lUDM01
_h1027
998 _aBATCH-UPD
_b00
_c20150424
_lUDM01
_h0650
999 _c127930
_d127930
900 _aCS
900 _aCS
900 _aDER