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_a658.83 _bG612i 2010 |
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_9211562 _aGoffin, Keith, _eautor |
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_aIdentifying hidden needs : _bcreating breakthrough products / _cKeith Goffin, Fred Lemke, Ursula Koners. |
| 264 | 3 | 1 |
_aHoundmills, Basingstoke ; _aNew York, NY : _bPalgrave Macmillan, _c2010. |
| 300 |
_axxiv, 261 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
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_93194 _aPlanificación estratégica. |
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_9140522 _aProductos nuevos _xMercadeo. |
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_9230535 _aKoners, Ursula. _eautor |
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_9234405 _aLemke, Fred. _eautor |
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