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020			_a9780139696947
040			_aUN@ _cUN@
082	0	4	_a658.575 _bC131c 2008
100	1		_9182079 _aCagan, Jonathan, _d1961- , _eautor
245	1	0	_aCreating breakthrough products : _binnovation from product planning to program approval / _cJonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
264	3	1	_aUpper Saddle River, NJ : _bPrentice Hall PTR, _cc2008.
300			_axxx, 302 páginas : _bilustraciones
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	0		_aFinancial Times Prentice Hall books
504			_aIncluye bibliografía.
505	0		_a_ _tThe Argument -- _tWhat Drives New Product Development -- _tMoving to the Upper Right -- _tThe Upper Right: The Value Quadrant -- _tThe Core of a Successful Brand Strategy: Breakthrough Products and Services -- _tThe Process -- _tA Comprehensive Approach to User-Centered, Integrated New Product Development -- _tIntegrating Disciplines and Managing Diverse Teams -- _tUnderstanding the User´s Needs, Wants, and Desires -- _tFurther Evidence -- _tCase Studies: The Power of the Upper Right -- _tAutomotive Design: Product Differentiation through User-Centered iNPD -- _tFuture Trends -- _tHave Faith in the Leap.
650	1	4	_92227 _aAdministración de la producción.
650	1	4	_96434 _aProductos nuevos.
700	1		_9293112 _aVogel, Craig M. _eautor
830		0	_9101269 _aFinancial Times Prentice Hall books
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