| 000 | 01844cam^a2200481^a^4500 | ||
|---|---|---|---|
| 001 | UDM01000138561 | ||
| 003 | UDM | ||
| 005 | 20210531213757.0 | ||
| 008 | 110906s2010^^^^njua^^^^^b^^^^001^0^eng^^ | ||
| 020 |
_a0470583789 _q(cloth) |
||
| 020 |
_a9780470583784 _q(cloth) |
||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKM _dYDXCP _dCDX _dSINLB _dORX _dBWX _dVP@ _dQQ3 _dDEBBG _dUN@ |
||
| 082 | 0 | 4 |
_a658.872 _bS839s 2010 |
| 100 | 1 |
_994628 _aSterne, Jim, _d1955- , _eautor |
|
| 245 | 1 | 0 |
_aSocial media metrics : _bhow to measure and optimize your marketing investment / _cJim Sterne. |
| 264 | 3 | 1 |
_aHoboken, N.J. : _bJohn Wiley, _cc2010. |
| 300 |
_axxxi, 240 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 0 | _aThe new rules of social media series | |
| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aGetting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future. | |
| 650 | 1 | 4 |
_9310381 _aClases sociales. _xAspectos económicos. |
| 650 | 1 | 4 |
_980313 _aMercadeo por internet. |
| 830 | 0 |
_9572110 _aNew rules of social media series. |
|
| 942 |
_2ddc _cGEN |
||
| 991 |
_aC0 _bUN@ |
||
| 991 | _aSI | ||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1027 |
||
| 998 |
_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0657 |
||
| 999 |
_c126419 _d126419 |
||
| 900 | _aADM | ||
| 900 | _aLYM | ||
| 900 | _aECO | ||
| 900 | _aSYC | ||
| 900 | _aPSI | ||
| 900 | _aAYN | ||
| 900 | _aDI | ||
| 900 | _aCDI | ||
| 900 | _aTC | ||
| 900 | _aCNT | ||