| 000 | 01130nam^a22003615^^4500 | ||
|---|---|---|---|
| 001 | UDM01000138557 | ||
| 003 | UDM | ||
| 005 | 20210531003953.0 | ||
| 008 | 110905s2012^^^^nyua^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a073404861 | ||
| 020 | _a9780073404868 | ||
| 082 | 0 | 4 |
_a659.1 _bA427a 2012 |
| 100 | 1 |
_992533 _aBelch, George Eugene, _eautor |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : / _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a9th ed. | ||
| 264 | 3 | 1 |
_aNew York : _bIrwin _bMcGraw-Hill _c2012. |
| 300 |
_axxxiv, 828 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_987282 _aComunicación en mercadeo. |
| 650 | 1 | 4 |
_92978 _aPublicidad. |
| 650 | 1 | 4 |
_94365 _aVentas. |
| 700 | 1 |
_992535 _aBelch, Michael A. _eautor |
|
| 942 |
_2ddc _cGEN |
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| 991 | _aMER | ||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1027 |
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| 998 |
_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0750 |
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| 999 |
_c126415 _d126415 |
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| 900 | _aECO | ||
| 900 | _aCDI | ||