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_a658.872 _bC734t 2010 |
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_9189705 _aComm, Joel, _eautor |
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_aTwitter power 2.0 : _bhow to dominate your market one tweet at a time / _cJoel Comm ; [foreword by Anthony Robbins]. |
| 264 | 3 | 1 |
_aHoboken, NJ : _bJ. Wiley, _cc2010. |
| 300 |
_axx, 268 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 505 | 0 | _aChapter 9: Leveraging The Power Of Twitter To Drive Behavior In Your Followers -- Driving followers to a web site -- Promoting a blog on Twitter -- Twitter as a resource for post ideas -- Driving followers to the mall -- Can you put affiliate links on Twitter? -- Driving followers to register -- Tracking results and testing strategies -- Tracking multiple tweets -- Making the most of Twitter´s trends -- Chapter 10: Quick Ways To Make Money On Twitter -- Earn with advertising on Twitter -- Offer specialized services -- Barter, buy, and sell your way to profit -- Chapter 11: Beyond Twitter_com: Third-Party Tools You Will Want To Know About -- SocialOomph -- Twitterrific -- Twhirl -- Twitterfeed -- Trendistic -- Twellow -- TweetBeep -- TwitterCounter -- TweetDeck -- TwitThis -- TweetAways -- HootSuite -- TwitPic -- Chapter 12: Building Powerful Solutions On Top Of The Twitter Platform -- So what is an API anyway? -- What can you do with Twitter´s API? Automating your Twitter experience -- Creating your Twitter app -- Chapter 13: Putting It All Together -- 30-day plan for dominating Twitter -- Chapter 14: Power Twitterers -- Conclusion -- Directory of Twitterers -- Other books by Joel Comm -- Index. | |
| 505 | 0 | _aForeword -- Preface -- Introduction: What can Twitter do for you? -- Chapter 1: Introduction To The Social Media Landscape -- So what exactly is social media? -- Social media, so what? Why social media really is a big deal -- Different types of social media sites-content to suit every market -- Closer look at microblogging -- Introducing-Twitter! -- Chapter 2: What Is Twitter And Why Is It So Powerful? -- Twitter and its successes -- Power of Twitter´s immediate feedback -- Instant access to smart people 24/7 -- Chapter 3: Getting Started The Right Way On Twitter -- Signing up-does Twitter have the Web´s most friendly registration page? -- Who´s on Twitter? Your first followers! -- Create an inviting Twitter profile -- Choosing your Twitter picture -- Designing your Twitter profile -- Designing a commercial background image for Twitter -- Choosing the right colors -- Notices to notice -- Tweeting with your mobile phone -- Sending your very first tweet -- Becoming a follower --^ | |
| 505 | 0 | _aTweet style-what to say when you´re building a brand to create value and how to say it -- Reinforce the core message -- Repetition, repetition, repetition -- Writing the tweets -- Win retweets -- Create hashtags and run hashtag chats -- | |
| 505 | 0 | _aWord about security -- Chapter 4: Building A Following On Twitter -- Quantity or quality: Choosing the type of following you want -- Quality: How to be intentional about creating your own network of experts -- Quantity: Seven killer strategies to reaching critical mass on Twitter -- Twitterank and page rank -- Chapter 5: Art Of The Tweet -- Tweet etiquette -- Benefits of following before Twittering -- How to join a conversation -- How to be interesting on Twitter -- How to drive behavior -- Chapter 6: Magic Of Connecting With Customers On Twitter -- Identifying problems and soliciting feedback -- Discovering your top fans, promoters, and Evangelists -- Your micro help desk -- Chapter 7: Leveraging Twitter For Team Communication -- Twitter for virtual team leaders -- Creating a Twitter account for a virtual team -- Building a team with Twitter -- Chapter 8: Using Twitter To Help Build Your Brand -- Create a story -- Portraying your brand with your profile --^ | |
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_9356757 _aTwitter (Recurso electrónico). |
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_980313 _aMercadeo por internet. |
| 650 | 1 | 4 |
_9143704 _aRedes sociales. |
| 856 |
_a_ _yTabla de contenido _uhttp://catdir.loc.gov/catdir/enhancements/fy1013/2010455397-t.html |
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