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| 020 |
_a1605096989 _q(alk. paper) |
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| 020 |
_a9781605096988 _q(alk. paper) |
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| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKM _dYDXCP _dCDX _dMYG _dQQ3 _dUN@ |
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| 082 | 0 | 4 |
_a658.575 _bB662b 2010 |
| 100 | 1 |
_9176953 _aBoatwright, Peter, _eautor |
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| 245 | 1 | 0 |
_aBuilt to love : _bcreating products that captivate customers / _cPeter Boatwright & Jonathan Cagan. |
| 264 | 3 | 1 |
_aSan Francisco, CA : _bBerrett-Koehler Publishers, _cc2010. |
| 300 |
_axiii, 169 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aIntroduction : Energizing the marketplace -- Product emotions -- Profitability of emotions -- The high-emotion index : stock market gains from emotion -- The paths to emotion -- Supported emotions : the key to today´s leading products -- Product emotion strategy -- The emotion of form and touchpoints to create it -- Meeting societal needs : positive roles for emotion -- Emotion´s role in technology products -- Taking action : transform your products and brands to captivate customers. | |
| 650 | 1 | 4 |
_986373 _aAdministración de productos. |
| 650 | 1 | 4 |
_96434 _aProductos nuevos. |
| 650 | 1 | 4 |
_972754 _aRelaciones con los clientes. |
| 700 | 1 |
_9182079 _aCagan, Jonathan, _d1961- . _eautor |
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