| 000 | 02406cam^a2200457^a^4500 | ||
|---|---|---|---|
| 001 | UDM01000136398 | ||
| 003 | UDM | ||
| 005 | 20210531213539.0 | ||
| 008 | 110517s2006^^^^enka^^^^^^^^^^001^0^eng^^ | ||
| 020 |
_a071367704X _q(pbk.) |
||
| 020 |
_a9780713677041 _q(pbk) |
||
| 040 |
_aUKM _cUKM _dBWKUK _dIXA _dYDXCP _dBAKER _dP#O _dBTCTA _dUN@ |
||
| 082 | 0 | 4 |
_a658.872 _bM146k 2006 |
| 100 | 1 |
_9244554 _aMcGovern, Gerry, _eautor |
|
| 245 | 1 | 0 |
_aKiller Web content : _bmake the sale, deliver the service, build the brand / _cGerry McGovern. |
| 264 | 3 | 1 |
_aLondon : _bA. & C. Black, _c2006. |
| 300 |
_aiv, 220 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 505 | 0 | _aAcknowledgments -- Part 1. The theory. 1. Do you have the killer instinct? -- 2. Why less is more -- 3. Why content is not king -- Part 2. The practice. 4. Why you need to ban ´users´ -- 5. Killer web content´s ´six Cs´ -- 6. Carewords : the keys to action -- 7. Killer headings and summaries -- 8. To blog or not to blog? -- 9. Search : how to get found -- 10. Case study -- Part 3. The boring (but important) stuff. 11. Researching for the killer web content -- 12. The importance of being organized -- 13. Collaboratively created content rocks -- A final word. 14. Your words are powerful things -- Appendices -- Index. | |
| 520 | 3 | _aWritten by an internationally acclaimed specialist in this field, the book provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters. | |
| 650 | 1 | 4 |
_980313 _aMercadeo por internet. |
| 650 | 1 | 4 |
_984838 _aPáginas Web _xDiseño. |
| 942 |
_2ddc _cGEN |
||
| 991 |
_aC0 _bUN@ |
||
| 991 | _aSI | ||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1027 |
||
| 998 |
_aBATCH _b00 _c20140911 _lUDM01 _h0530 |
||
| 999 |
_c124319 _d124319 |
||
| 900 | _aADM | ||
| 900 | _aLYM | ||
| 900 | _aECO | ||
| 900 | _aSYC | ||
| 900 | _aPSI | ||
| 900 | _aAYN | ||
| 900 | _aDI | ||
| 900 | _aCDI | ||
| 900 | _aTC | ||
| 900 | _aCNT | ||