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082	0	4	_a658.872 _bV443w 2009
100	1		_9291517 _aVeloso, Maria, _eautor
245	1	0	_aWeb copy that sells : _bthe revolutionary formula for creating killer copy that grabs their attention and compels them to buy / _cMaria Veloso.
250			_a2nd ed.
264	3	1	_aNew York, NY : _bAmerican Management Association, _cc2009.
300			_axxii, 314 páginas : _bilustraciones
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
505	0		_aGetting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the Internet´s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects´ minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it´s what you do after people visit your website that counts -- The special rules for web copywriting to the business-business (B2B) market -- Web copywriting in the age of Web 2.0 -- Last but not least : tying it all together.
650	1	4	_981745 _aComercio electrónico.
650	1	4	_980313 _aMercadeo por internet.
650	1	4	_984838 _aPáginas Web _xDiseño.
650	1	4	_987221 _aPublicidad en internet.
942			_2ddc _cGEN
991			_aC0 _bUN@
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