| 000 | 01249nam^a22003855^^4500 | ||
|---|---|---|---|
| 001 | UDM01000133584 | ||
| 003 | UDM | ||
| 005 | 20220622135241.0 | ||
| 008 | 101109s2007^^^^nyu^^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a9781400064281 | ||
| 040 | _cUN@ | ||
| 082 | 0 | 4 |
_a302.13 _bH437m 2008 |
| 100 | 1 |
_915061 _aHeath, Chip, _eautor |
|
| 245 | 1 | 0 |
_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath. |
| 264 | 3 | 1 |
_aNew York : _bRandom House, _cc2008. |
| 300 | _a322 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks -- Sticky advice. | |
| 650 | 1 | 4 |
_9844 _aPsicología social. |
| 700 | 1 |
_9219389 _aHeath, Dan, _d1973- . _eautor |
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| 900 | _aCS | ||
| 900 | _aCS | ||
| 900 | _aECO | ||
| 900 | _aPSI | ||
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| 942 |
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| 991 | _aUF | ||
| 991 |
_aBC _bLiliana Araujo _cOT22-2 _dDonativo 2022 |
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| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1026 |
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_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0132 |
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