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| 082 | 0 | 4 |
_a659.1019 _bP119h 2007 |
| 100 | 1 |
_9256606 _aPackard, Vance Oakley, _d1914-1996, _eautor |
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| 245 | 1 | 4 |
_aThe hidden persuaders / _cVance Packard ; with an introduction by Mark Crispin Miller. |
| 250 | _aReissue ed. | ||
| 264 | 3 | 1 |
_aBrooklyn, N.Y. : _bIg Pub., _cc2007. |
| 300 | _a240 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aOriginally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. | ||
| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _a1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding ´team players´ for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality. | |
| 520 | 3 | _aThe Hidden Persuaders is Vance Packard´s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to ´persuade´ us to buy the products they are selling. --from publisher description | |
| 650 | 1 | 4 |
_9312361 _aConsumidores. _xPsicología. |
| 650 | 1 | 4 |
_999968 _aPublicidad política. |
| 650 | 1 | 4 |
_98159 _aPublicidad _xAspectos psicológicos. |
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip0721/2007027043.html |
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