000 00928cam^a2200361^^^4500
001 UDM01000002358
003 UDM
005 20210531201605.0
008 930519s1985^^^^ohua^^^^r^^^^^00010^eng^d
082 0 4 _a658.802
_bJ25m 1985
100 1 _93047
_aJain, Subhash C,
_eautor
245 1 0 _aMarketing planning and strategy /
_cSubhash C. Jain.
250 _a2nd ed.
264 3 1 _aCincinnati, Ohio :
_bSouth-Western,
_c1985.
300 _a962 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
650 1 4 _91246
_aMercadeo.
942 _2ddc
_cGEN
997 _aHZ
_b00
_c20140722
_lUDM01
_h1005
998 _aBATCH-UPD
_b00
_c20150317
_lUDM01
_h2322
999 _c1214
_d1214
900 _aADM
900 _aLYM
900 _aECO
900 _aSYC
900 _aPSI
900 _aAYN
900 _aDI
900 _aCDI
900 _aTC
900 _aCNT