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_a1841697591 _q(hardcover : alk. paper) |
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_a9781841697598 _q(hardcover : alk. paper) |
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_a658.827 _bB819 2010 |
| 245 | 1 | 0 |
_aBrands and brand management : _bcontemporary research perspectives / _c[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. |
| 264 | 3 | 1 |
_aNew York : _bRoutledge, _cc2010. |
| 300 |
_axxviii, 311 páginas, [4] páginas de láminas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aMarketing and consumer psychology series | |
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_9139391 _aMarcas de fábrica _xMercadeo. |
| 700 | 1 |
_9164729 _aAhluwalia, Rohini, _d1966- . _eautor |
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| 700 | 1 |
_9222966 _aHouston, Michael J. _eautor |
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| 700 | 1 |
_9236719 _aLoken, Barbara. _eautor |
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