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_a0805847936 _q(pbk. : alk. paper) |
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_a658.827 _bZ21p 2006 |
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_9298457 _aZaichkowsky, Judith Lynne, _d1951- , _eautor |
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| 245 | 1 | 4 |
_aThe psychology behind trademark infringement and counterfeiting / _cJ.L. Zaichkowsky. |
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_aMahwah, N.J. : _bLawrence Erlbaum, _c2006. |
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_axv, 305 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
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_975223 _aComportamiento del consumidor. |
| 650 | 1 | 4 |
_9139391 _aMarcas de fábrica _xMercadeo. |
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_950954 _aPropiedad industrial. |
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_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/enhancements/fy0702/2005055200-t.html |
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