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_a0470021470 _q(cloth : alk. paper) |
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_a658.8 _bH155r 2004 |
| 100 | 1 |
_916442 _aHakansson, Hakan, _d1947- , _eautor |
|
| 245 | 1 | 0 |
_aRethinking marketing : _bdeveloping a new understanding of markets / _cHakan Hakansson with Debbie Harrison, Alexandra Waluszewski. |
| 264 | 3 | 1 |
_aHoboken : _bJ. Wiley, _cc2004. |
| 300 |
_ax, 281 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _a´This book is the result of the seminar that was held in May 2003 in Oslo.´ | ||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_9335924 _aMercadeo. _xCongresos, conferencias, etc. |
| 700 | 1 |
_9218599 _aHarrison, Debbie. _eautor |
|
| 700 | 1 |
_9293925 _aWaluszewski, Alexandra. _eautor |
|
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip0416/2004007923.html |
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