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008			100513s2007^^^^nyu^^^^^^b^^^^001^0^eng^^
020			_a0820479322 _q(pbk. : alk. paper)
020			_a9780820479323 _q(pbk. : alk. paper)
040			_aDLC _cDLC _dBAKER _dC#P _dYDX _dYDXCP _dBTCTA _dOCLCG _dSZ9XM _dYOM _dUN@
082	0	4	_a302.231 _bB516i 2007
100	1		_9174994 _aBermejo, Fernando, _d1970- , _eautor
245	1	4	_aThe Internet audience : _bconstitution & measurement / _cFernando Bermejo.
264	3	1	_aNew York : _bPeter Lang, _cc2007.
300			_ax, 262 páginas
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	0		_aDigital formations ; _vv. 35
504			_aIncluye bibliografía.
505	0		_aSection I: The internet audience. Context and perspective -- The three axes. Section II: the constitution of the audience. A brief history of the internet -- Asymmetry, popularization, commercialization and measurement. Section III. Measurement methods. Peculiarities and classfication -- Passive methods -- Active methods -- Mixed methods. Section IV: The audience measurement industry. Interests and standardization -- Embodying the standard.
650	1	4	_9335727 _aMedios de comunicación de masas. _xAudiencias _xEstadísticas.
650	1	4	_9355224 _aUsuarios de internet _xEstadísticas.
856			_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip0617/2006022450.html
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