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| 005 | 20210531212855.0 | ||
| 008 | 091023s2009^^^^nyu^^^^^^b^^^^001^0^eng^^ | ||
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_a658.8 _bR813a 2009 |
| 100 | 1 |
_9270688 _aRosen, Emanuel, _eautor |
|
| 245 | 1 | 4 |
_aThe anatomy of buzz revisited : _breal-life lessons in word-of-mouth marketing / _cEmanuel Rosen. |
| 264 | 3 | 1 |
_aNew York : _bDoubleday, _cc2009. |
| 300 | _axvi, 360 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aRev. ed. of: The anatomy of buzz. c2000. | ||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_91246 _aMercadeo. |
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