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008 091013s2009^^^^enka^^^^^bf^^^001^0^eng^^
020 _a0415423112
_q(pbk. : alk. paper)
020 _a9780415423113
_q(pbk. : alk. paper)
040 _aDLC
_cDLC
_dOCLNG
_dC#P
_dBWX
_dCDX
_dUN@
082 0 4 _a659.1
_bA244c 2009
245 1 4 _aThe advertising handbook /
_c[edited by] Helen Powell ... [et al.].
250 _a3rd ed.
264 3 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2009.
300 _axi, 247 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aMedia practice
500 _aRev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.
504 _aIncluye bibliografĂ­a.
650 1 4 _919608
_aPublicidad
_xManuales.
700 1 _9179434
_aBrierley, Sean,
_d1966- .
_eautor
700 1 _9116690
_aPowell, Helen.
_eautor
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aCOM
997 _aHZ
_b00
_c20140722
_lUDM01
_h1025
998 _aBATCH-UPD
_b00
_c20150424
_lUDM01
_h0650
999 _c116165
_d116165
900 _aECO
900 _aCDI