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003 | UDM | ||
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020 |
_a0415423112 _q(pbk. : alk. paper) |
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020 |
_a9780415423113 _q(pbk. : alk. paper) |
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_aDLC _cDLC _dOCLNG _dC#P _dBWX _dCDX _dUN@ |
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082 | 0 | 4 |
_a659.1 _bA244c 2009 |
245 | 1 | 4 |
_aThe advertising handbook / _c[edited by] Helen Powell ... [et al.]. |
250 | _a3rd ed. | ||
264 | 3 | 1 |
_aLondon ; _aNew York : _bRoutledge, _c2009. |
300 |
_axi, 247 páginas : _bilustraciones |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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490 | 0 | _aMedia practice | |
500 | _aRev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002. | ||
504 | _aIncluye bibliografĂa. | ||
650 | 1 | 4 |
_919608 _aPublicidad _xManuales. |
700 | 1 |
_9179434 _aBrierley, Sean, _d1966- . _eautor |
|
700 | 1 |
_9116690 _aPowell, Helen. _eautor |
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942 |
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