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008			091013s2009^^^^nyua^^^^^^^^^^001^0^eng^^
020			_a1591026725
020			_a9781591026723
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dCDX _dIXA _dVP@ _dTSU _dABI _dUN@
082	0	4	_a659.10820973 _bS624a 2009
100	1		_9279917 _aSivulka, Juliann, _eautor
245	1	0	_aAd women : _bhow they impact what we need, want, and buy / _cJuliann Sivulka.
264	3	1	_aAmherst, NY : _bPrometheus Books, _c2009.
300			_a415 páginas : _bilustraciones
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye bibliografía.
505	0		_aIntroduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women´s viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.
650	1	4	_9308112 _aCambio social. _zEstados Unidos _xHistoria.
650	1	4	_9312367 _aConsumidores. _zEstados Unidos _xHistoria.
650	1	4	_9337829 _aMujeres en la publicidad. _zEstados Unidos _xHistoria.
650	1	4	_9347545 _aPublicidad. _zEstados Unidos _xHistoria.
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991			_aC0 _bUN@
991			_aMER
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999			_c116115 _d116115
900			_aECO
900			_aCDI