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_a658.827 _bR813c 2009 |
| 100 | 1 |
_9270739 _aRosen, Richard G, _eautor |
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| 245 | 1 | 0 |
_aConvergence marketing : _bcombining brand and direct for unprecedented profits / _cRichard G. Rosen ; with Jane Rosen. |
| 264 | 3 | 1 |
_aHoboken, NJ : _bJohn Wiley and Sons, _cc2009. |
| 300 |
_axv, 187 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_9139391 _aMarcas de fábrica _xMercadeo. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_9270718 _aRosen, Jane. _eautor |
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| 942 |
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