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_a658.8 _bF539i 2008 |
| 100 | 1 |
_9203593 _aFisk, Raymond P, _eautor |
|
| 245 | 1 | 0 |
_aInteractive services marketing / _cRaymond P. Fisk, Stephen J. Grove, Joby John. |
| 250 | _a3rd ed. | ||
| 264 | 3 | 1 |
_aBoston : _bHoughton Mifflin, _cc2008. |
| 300 |
_axxiv, 276 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_968528 _aIndustrias de servicios _xAdministración. |
| 650 | 1 | 4 |
_968957 _aIndustrias de servicios _xMercadeo. |
| 700 | 1 |
_9215562 _aGrove, Stephen John, _d1950- . _eautor |
|
| 700 | 1 |
_9226337 _aJohn, Joby, _d1957- . _eautor |
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| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/fy0803/2007926147.html |
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