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003			UDM
005			20210531212748.0
008			090924s2009^^^^enk^^^^^^b^^^^001^0^eng^^
020			_a140390068X _q(pbk.)
020			_a9781403900685 _q(pbk.)
040			_aUKM _cUKM _dBAKER _dNLGGC _dYDXCP _dBWKUK _dBWK _dBWX _dYBM _dUN@
082	0	4	_a658.84 _bO54i 2009
100	1		_9255261 _aOmar, Ogenyi, _eautor
245	1	0	_aInternational marketing / _cOgenyi Omar.
264	3	1	_aBasingstoke : _bPalgrave Macmillan, _cc2009.
300			_axxvi, 518 páginas
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye bibliografía.
505	0		_aIntroduction to international marketing -- The international marketing environment -- The international marketing information and research process -- International competitive marketing strategies -- Market selection decisions and entry strategies -- Management of exporting and importing -- International marketing operations and planning -- Product and brand decisions for international marketing -- Service strategies for international marketing -- International channels of distribution and logistics management -- Pricing decisions in international markets -- Integrated international marketing communications -- International business-to-business marketing -- Retail internationalization and marketing -- The Internet and international marketing -- Ethics and international marketing.
650	1	4	_93459 _aMercado de exportación.
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aMER
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