000			02077cam^a22004214a^4500
001			UDM01000127223
003			UDM
005			20210529051631.0
008			090915s2004^^^^caua^^^^^b^^^^001^0^eng^^
020			_a0787970883 _q(alk. paper)
020			_a9780787970888 _q(alk. paper)
040			_aDLC _cDLC _dYDXCP _dBAKER _dMUQ _dNLGGC _dOCLCQ _dCOO _dBTCTA _dLMR _dTEX _dUN@
082	0	4	_a300.723 _bB798a 2004
100	1		_958167 _aBradburn, Norman M, _eautor
245	1	0	_aAsking questions : _bthe definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / _cNorman M. Bradburn, Seymour Sudman, Brian Wansink.
250			_aRev. ed.
264	3	1	_aSan Francisco : _bJossey-Bass, _cc2004.
300			_axvi, 426 páginas : _bilustraciones
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
500			_aEarlier ed. by Sudman and Bradburn with Sudman named first.
504			_aIncluye bibliografía.
505	0		_aThe social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
650	1	4	_9320734 _aEncuestas oficiales.
650	1	4	_912653 _aInvestigación social.
700	1		_958169 _aSudman, Seymour. _eautor
700	1		_9116483 _aWansink, Brian. _eautor
856			_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip0413/2004001683.html
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aMER
997			_aHZ _b00 _c20140722 _lUDM01 _h1025
998			_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0756
999			_c115435 _d115435
900			_aCS
900			_aECO