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008 090611s2008^^^^nyua^^^^^b^^^^001^0^eng^^
020 _a0415978823
_q(pbk.)
020 _a9780415978828
_q(pbk.)
040 _aDLC
_cDLC
_dC#P
_dYDXCP
_dBWX
_dBTCTA
_dNLGGC
_dVLB
_dUN@
082 0 4 _a659.1042
_bJ66i 2008
100 1 _9226425
_aJohnson, Fern L,
_eautor
245 1 0 _aImaging in advertising :
_bverbal and visual codes of commerce /
_cFern L. Johnson.
264 3 1 _aNew York :
_bRoutledge,
_c2008.
300 _axv, 251 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye bibliografĂ­a.
505 0 _aAdvertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
650 1 4 _91425
_aCultura.
650 1 4 _930419
_aPublicidad
_xAspectos sociales.
650 1 4 _930420
_aSimbolismo en la publicidad.
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aCOMU
997 _aHZ
_b00
_c20140722
_lUDM01
_h1025
998 _aBATCH
_b00
_c20140911
_lUDM01
_h0524
999 _c113569
_d113569
900 _aECO
900 _aCDI