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_a0415978823 _q(pbk.) |
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082 | 0 | 4 |
_a659.1042 _bJ66i 2008 |
100 | 1 |
_9226425 _aJohnson, Fern L, _eautor |
|
245 | 1 | 0 |
_aImaging in advertising : _bverbal and visual codes of commerce / _cFern L. Johnson. |
264 | 3 | 1 |
_aNew York : _bRoutledge, _c2008. |
300 |
_axv, 251 páginas : _bilustraciones |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye bibliografĂa. | ||
505 | 0 | _aAdvertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame. | |
650 | 1 | 4 |
_91425 _aCultura. |
650 | 1 | 4 |
_930419 _aPublicidad _xAspectos sociales. |
650 | 1 | 4 |
_930420 _aSimbolismo en la publicidad. |
942 |
_2ddc _cGEN |
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991 | _aCOMU | ||
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_aHZ _b00 _c20140722 _lUDM01 _h1025 |
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