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_a658.8 _bB967b 2008 |
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_9108720 _aBurns, Alvin C, _eautor |
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_aBasic marketing research : _busing Microsoft Excel data analysis / _cAlvin C. Burns, Ronald F. Bush. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2008. |
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_axxix, 510 páginas : _bilustraciones, mapas. |
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_93684 _aMercadeo _xInvestigaciones. |
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_9108858 _aBush, Ronald F. _eautor |
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