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003 UDM
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008 090610s2008^^^^maua^^^^^b^^^^001^0^eng^^
020 _a020549370X
_q(alk. paper)
020 _a9780205493708
_q(alk. paper)
040 _aDLC
_cDLC
_dYDX
_dBAKER
_dBTCTA
_dYDXCP
_dYBM
_dUN@
082 0 4 _a302.23
_bV858m 2008
100 1 _9293058
_aVivian, John,
_eautor
245 1 4 _aThe media of mass communication /
_cJohn Vivian.
250 _a8th ed., 2008 update.
264 3 1 _aBoston, MA :
_bPearson Allyn and Bacon,
_cc2008.
300 _axxvii, 516 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye bibliografía.
505 0 _aMass media literacy -- Books -- Newspapers -- Magazines -- Sound recording -- Movies -- Radio -- Television -- The Internet -- News -- Public relations -- Advertising -- Entertainment -- Media research -- Mass communication -- Mass media effects -- Mass media and society -- Global mass media -- Mass media and governance -- Mass media law -- Ethics and the mass media -- Visual messages -- Media and political systems.
650 1 4 _92029
_aMedios de comunicación de masas.
856 _a_
_yTabla de contenido
_uhttp://www.loc.gov/catdir/toc/ecip076/2006100839.html
942 _2ddc
_cGEN
991 _aBSP
991 _aC0
_bUN@
997 _aHZ
_b00
_c20140722
_lUDM01
_h1025
998 _aBATCH
_b00
_c20140911
_lUDM01
_h0524
999 _c113424
_d113424
900 _aCS
900 _aECO
900 _aPSI
900 _aCDI