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_a047023959X _q(paper/website) |
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_a658.872 _bA699m 2008 |
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_9168574 _aArikan, Akin, _d1969- , _eautor |
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_aMultichannel marketing : _bmetrics and methods for on and offline success / _cAkin Arikan. |
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_aIndianapolis, Ind. : _bJ. Wiley, _cc2008. |
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_axxiv, 288 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aSybex serious skills | |
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_980313 _aMercadeo por internet. |
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_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html |
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