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_9230092 _aKnapp, Duane E, _eautor |
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_aThe Brandmindset / _cDuane E. Knapp. |
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_aNew York : _bMcGraw-Hill, _cc2000. |
| 300 |
_axxiii, 277 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. 269-271). | ||
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_9140522 _aProductos nuevos _xMercadeo. |
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_96434 _aProductos nuevos. |
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_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/mh021/00268911.html |
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