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_a658.8 _bA545b 2009 |
| 100 | 1 |
_986474 _aAnderson, James C, _eautor |
|
| 245 | 1 | 0 |
_aBusiness market management : _bunderstanding, creating, and delivering value / _cJames C. Anderson, James A. Narus, Das Narayandas. |
| 250 | _a3rd ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2009. |
| 300 |
_axxv, 470 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_985025 _aAdministración de mercadeo _zEstados Unidos _xCasos. |
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_959444 _aGestión industrial _xAdministración. |
| 650 | 1 | 4 |
_985026 _aGestión industrial _zEstados Unidos _xCasos. |
| 700 | 1 |
_9252041 _aNarayandas, Das. _eautor |
|
| 700 | 1 |
_986475 _aNarus, James A. _eautor |
|
| 942 |
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