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|---|---|---|---|
| 001 | UDM01000124152 | ||
| 003 | UDM | ||
| 005 | 20210530235001.0 | ||
| 008 | 090511s2009^^^^ohua^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a0324568622 | ||
| 082 | 0 | 4 |
_a659.1 _bO35a 2009 |
| 100 | 1 |
_9254272 _aO´Guinn, Thomas Clayton, _eautor |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O´Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a5th ed. | ||
| 264 | 3 | 1 |
_aMason, Ohio : _bThomson/South-Western, _cc2009. |
| 300 |
_axlii, 726 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_92978 _aPublicidad. |
| 700 | 1 |
_9128255 _aAllen, Chris T. _eautor |
|
| 700 | 1 |
_9128256 _aSemenik, Richard J. _eautor |
|
| 942 |
_2ddc _cGEN |
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_aMLOPEZ _b00 _c20150625 _lUDM01 _h1132 |
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