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| 001 | UDM01000124151 | ||
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| 005 | 20210531212421.0 | ||
| 008 | 090511s2009^^^^njua^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a0136009980 | ||
| 020 | _a9780136009986 | ||
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_a658.8 _bK87m 2009 |
| 100 | 1 |
_99573 _aKotler, Philip, _d1931- , _eautor |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a13th ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
| 300 |
_a1 volumen (paginación varia) : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_93916 _aAnálisis de mercadeo. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_986611 _aKeller, Kevin Lane, _d1956- . _eautor |
|
| 942 |
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