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008 090511s2008^^^^nyua^^^^^^^^^^001^0^eng^^
020 _a0071458298
020 _a9780071458290
040 _aUKM
_cUKM
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082 0 4 _a658.872
_bS877s 2008
100 1 _9283300
_aStone, Bob,
_d1918-2007,
_eautor
245 1 0 _aSuccessful direct marketing methods :
_binteractive, database, and customer-based marketing for digital age /
_cBob Stone and Ron Jacobs.
250 _a8th ed.
264 3 1 _aNew York :
_bMcGraw-Hill,
_cc2008.
300 _axxviii, 663 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
650 1 4 _980286
_aMercadeo directo.
700 1 _9225142
_aJacobs, Ron,
_d1948- .
_eautor
942 _2ddc
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991 _aC0
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991 _aMER
997 _aHZ
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