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020 | _a9780071458290 | ||
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_a658.872 _bS877s 2008 |
100 | 1 |
_9283300 _aStone, Bob, _d1918-2007, _eautor |
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_aSuccessful direct marketing methods : _binteractive, database, and customer-based marketing for digital age / _cBob Stone and Ron Jacobs. |
250 | _a8th ed. | ||
264 | 3 | 1 |
_aNew York : _bMcGraw-Hill, _cc2008. |
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_axxviii, 663 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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_980286 _aMercadeo directo. |
700 | 1 |
_9225142 _aJacobs, Ron, _d1948- . _eautor |
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