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| 005 | 20210531212418.0 | ||
| 008 | 090511s2000^^^^nyua^^^^^^^^^^001^0^eng^^ | ||
| 020 | _a0071352872 | ||
| 020 | _a9780071352871 | ||
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| 082 | 0 | 4 |
_a658.84 _bN248d 2000 |
| 100 | 1 |
_953070 _aNash, Edward L, _eautor |
|
| 245 | 1 | 0 |
_aDirect marketing : _bstrategy, planning, execution / _cEdward L. Nash. |
| 250 | _a4th ed. | ||
| 264 | 3 | 1 |
_aNew York : _bMcGraw Hill, _c2000. |
| 300 |
_axxxii, 600 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 505 | 0 | _aStrategic planning -- The marketing plan -- Research -- Testing -- The proposition -- ´Back-end´ marketing -- Mail order math -- Creative tactics -- Copywriting -- Art direction -- Direct mail formats -- Production planning -- Mailing lists -- Print media -- Broadcast media -- Broadcast creative -- Telemarketing -- Fulfillment -- Database marketing -- Internet marketing -- Going global. | |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/mh023/99054038.html |
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