000 01103nam^a22004338a^4500
001 UDM01000124145
003 UDM
005 20210531212418.0
008 090511s2006^^^^inu^^^^^^^^^^^000^0^eng^^
020 _a0321348109
020 _a9780321348104
040 _aUKM
_cUKM
_dNLGGC
_dBAKER
_dYDXCP
_dUN@
082 0 4 _a658.827
_bN493b 2006
100 1 _9252884
_aNeumeier, Marty,
_eautor
245 1 4 _aThe brand gap /
_cMarty Neumeier.
250 _aRevised edition.
264 3 1 _aBerkeley, CA :
_bNew Riders,
_c2006.
300 _a194 páginas
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
650 1 4 _980313
_aMercadeo por internet.
650 1 4 _96434
_aProductos nuevos.
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aMER
997 _aHZ
_b00
_c20140722
_lUDM01
_h1025
998 _aBATCH
_b00
_c20140911
_lUDM01
_h0523
999 _c112428
_d112428
900 _aADM
900 _aLYM
900 _aECO
900 _aSYC
900 _aPSI
900 _aAYN
900 _aDI
900 _aCDI
900 _aTC
900 _aCNT