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| 008 | 081021s2007^^^^mau^^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a1422117359 | ||
| 020 | _a9781422117354 | ||
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_a658.8 _bQ3g 2007 |
| 100 | 1 |
_988358 _aQuelch, John A, _eautor |
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| 245 | 1 | 0 |
_aGreater good : _bhow good marketing makes for better democracy / _cJohn A. Quelch, Katherine E. Jocz. |
| 264 | 3 | 1 |
_aBoston, Mass. : _bHarvard Business Press, _cc2007. |
| 300 | _aviii, 331 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aIntroduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good. | |
| 650 | 1 | 4 |
_91297 _aDemocracia. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_9226272 _aJocz, Katherine E. _eautor |
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