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_911841 _aRies, Al, _eautor |
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_aPositioning : _bthe battle for your mind / _cAl Ries and Jack Trout. |
| 250 | _a20th anniversary ed. | ||
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_aNew York : _bMcGraw-Hill, _c2001. |
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_axii, 246 páginas : _bilustraciones |
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_930783 _aPosicionamiento (Publicidad). |
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_9288520 _aTrout, Jack, coautor. _eautor |
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