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_a658.872 _bB644d 2008 |
100 | 1 |
_930503 _aBlattberg, Robert C., _d1942- , _eautor |
|
245 | 1 | 0 |
_aDatabase marketing : _banalyzing and managing customers / _cRobert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
264 | 3 | 1 |
_aNew York : _bSpringer, _c2008. |
300 |
_axxiv, 871 páginas : _bilustraciones |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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490 | 0 |
_aInternational series in quantitative marketing ; _v18 |
|
504 | _aIncluye bibliografía (p. 801-845). | ||
650 | 1 | 4 |
_9306819 _aBases de datos. _xMercadeo. |
650 | 1 | 4 |
_930502 _aMercadeo _xProcesamiento electrónico de datos. |
650 | 1 | 4 |
_9128777 _aPreferencias de los consumidores. |
700 | 1 |
_9229382 _aKim, Pyŏng-do, _d1958- . _eautor |
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700 | 1 |
_9252783 _aNeslin, Scott A., _d1952- . _eautor |
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