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| 020 | _a9781741032697 | ||
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_a658.8 _bR835m 2005 |
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_917101 _aRossiter, John R, _eautor |
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_aMarketing communications : _btheory and applications / _cJohn R. Rossiter and Steven Bellman. |
| 264 | 3 | 1 |
_aFrenchs Forest, NSW : _bPearson ; _bPrentice Hall, _c2005. |
| 300 |
_axviii, 500 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
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_987282 _aComunicación en mercadeo. |
| 650 | 1 | 4 |
_930783 _aPosicionamiento (Publicidad). |
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_9173884 _aBellman, Steven. _eautor |
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