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_aUKM _cUKM _dBAKER _dUN@ |
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_a658.8342 _bW629 2003 |
| 245 | 1 | 4 |
_aThe why of consumption : _bcontemporary perspectives on consumer motives, goals and desires / _cedited by S. Ratneshwar, David Glen Mick and Cynthia Huffman. |
| 264 | 3 | 1 |
_aLondon : _bRoutledge, _c2003, c2000. |
| 300 |
_axx, 330 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aRoutledge interpretive marketing research | |
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_975223 _aComportamiento del consumidor. |
| 650 | 1 | 4 |
_948699 _aConsumidores _xInvestigaciones. |
| 700 | 1 |
_9223394 _aHuffman, Cynthia. _eeditor |
|
| 700 | 1 |
_9246887 _aMick, David Glen. _eeditor |
|
| 700 | 1 |
_9265338 _aRatneshwar, S. _eeditor |
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