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| 082 | 0 | 4 |
_a658.8 _bM476c 2007 |
| 100 | 1 |
_9244014 _aMazur, Laura, _eautor |
|
| 245 | 1 | 0 |
_aConversations with marketing masters / _cLaura Mazur and Louella Miles. |
| 264 | 3 | 1 |
_aChichester ; _aHoboken, NJ : _bJohn Wiley, _cc2007. |
| 300 |
_a236 páginas : _bretratos |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aPhilip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis McKenna : the technology visionary -- Don Peppers and Martha Rogers : the one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. | |
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_9247079 _aMiles, Louella. _eautor |
|
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip074/2006036078.html |
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