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_a659.1 _bS129 2007 |
| 245 | 1 | 4 |
_aThe Sage handbook of advertising / _cedited by Gerald J. Tellis, Tim Ambler. |
| 264 | 3 | 1 |
_aLos Angeles : _bSage, _c2007. |
| 300 |
_axvi, 491 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
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_919608 _aPublicidad _xManuales. |
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_92978 _aPublicidad. |
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_9139366 _aAmbler, Tim., _eeditor |
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_987281 _aTellis, Gerard J., _d1950- ., _eeditor |
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_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/fy0803/2007922745.html |
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