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_a658.83 _bH236 2006 |
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_aThe handbook of marketing research : _buses, misuses, and future advances / _cedited by Rajiv Grover, Marco Vriens. |
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_aThousand Oaks : _bSage, _cc2006. |
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_axi, 705 páginas : _bilustraciones |
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_a_ _tInroduction : The changing world of marketing research / _rRajiv Grover -- _tAcknowledgments -- _gpt. 1. _tFoundational design -- _gpt. 2. _tData collection -- _gpt. 3. _tAnalysis and modeling. |
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_93684 _aMercadeo _xInvestigaciones. |
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_9215552 _aGrover, Rajiv, _d1953- . _eeditor |
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_9293317 _aVriens, Marco. _eeditor |
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_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip065/2005037844.html |
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