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_a658.802 _bB636i 2007 |
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_9140749 _aBlakeman, Robyn, _d1958- , _eautor |
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_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman. |
| 264 | 3 | 1 |
_aLanham, Md. : _bRowman & Littlefield Publishers, _cc2007. |
| 300 |
_aviii, 267 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. 261-262). | ||
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_987282 _aComunicación en mercadeo. |
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip073/2006033879.html |
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