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|---|---|---|---|
| 001 | UDM01000118225 | ||
| 003 | UDM | ||
| 005 | 20210530232842.0 | ||
| 008 | 080423s2006^^^^enka^^^^^^^^^^000^0^eng^^ | ||
| 020 | _a1856694704 | ||
| 020 | _a9781856694704 | ||
| 040 |
_aUKM _cUKM _dBAKER _dBWKUK _dYDXCP _dIXA _dOMB _dBTCTA _dNLGGC _dUN@ |
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| 082 | 0 | 4 |
_a659.113 _bL933g 2006 |
| 100 | 1 |
_9238298 _aLucas, Gavin, _d1975- , _eautor |
|
| 245 | 1 | 0 |
_aGuerrilla advertising : _bunconventional brand communication / _cwritten by Gavin Lucas ; art direction by Michael Dorrian. |
| 264 | 3 | 1 |
_aLondon : _bLaurence King, _c2006. |
| 300 |
_a187 páginas : _bilustraciones ; _c30 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 505 | 0 | _aStreet propaganda -- Site-specific media -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack. | |
| 650 | 1 | 4 |
_985842 _aCampañas publicitarias. |
| 650 | 1 | 4 |
_92978 _aPublicidad. |
| 700 | 1 |
_9196845 _aDorrian, Mike. _eautor |
|
| 942 |
_2ddc _cGEN |
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| 991 | _aBC | ||
| 991 |
_aC0 _bUN@ |
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| 991 | _aMER | ||
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_aBATCH _b00 _c20140911 _lUDM01 _h0520 |
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_c106639 _d106639 |
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| 900 | _aECO | ||
| 900 | _aCDI | ||