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020 | _a1591398665 | ||
020 | _a9781591398660 | ||
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082 | 0 | 4 |
_a658.4012 _bG412r 2007 |
100 | 1 |
_9100456 _aGhemawat, Pankaj, _eautor |
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245 | 1 | 0 |
_aRedefining global strategy : _bcrossing borders in a world where differences still matter / _cPankaj Ghemawat. |
264 | 3 | 1 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2007. |
300 |
_axii, 257 páginas : _bilustraciones, mapas. |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye bibliografía (p. [231-247]). | ||
505 | 0 | _aIntroduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started. | |
650 | 1 | 4 |
_9311439 _aComunicación intercultural. |
650 | 1 | 4 |
_911120 _aEmpresas internacionales _xAdministración. |
650 | 1 | 4 |
_93194 _aPlanificación estratégica. |
856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip0712/2007009124.html |
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