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082 0 4 _a658.4012
_bG412r 2007
100 1 _9100456
_aGhemawat, Pankaj,
_eautor
245 1 0 _aRedefining global strategy :
_bcrossing borders in a world where differences still matter /
_cPankaj Ghemawat.
264 3 1 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2007.
300 _axii, 257 páginas :
_bilustraciones, mapas.
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye bibliografía (p. [231-247]).
505 0 _aIntroduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started.
650 1 4 _9311439
_aComunicación intercultural.
650 1 4 _911120
_aEmpresas internacionales
_xAdministración.
650 1 4 _93194
_aPlanificación estratégica.
856 _a_
_yTabla de contenido
_uhttp://www.loc.gov/catdir/toc/ecip0712/2007009124.html
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