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_a174.4 _bD252m 2002 |
| 100 | 1 |
_988054 _aDavidson, D. Kirk, _eautor |
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| 245 | 1 | 4 |
_aThe moral dimension of marketing : _bessays on business ethics / _cD. Kirk Davidson. |
| 264 | 3 | 1 |
_aChicago, Ill. : _bAmerican Marketing Association, _cc2002. |
| 300 | _axii, 197 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. 189-190). | ||
| 505 | 0 | _aOverview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropriate marketing -- Final thoughts. | |
| 650 | 1 | 4 |
_91788 _aÉtica de los negocios. |
| 650 | 1 | 4 |
_931186 _aMercadeo _xAspectos sociales. |
| 650 | 1 | 4 |
_9335917 _aMercadeo. _xAspectos morales y éticos. |
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