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008 071030s2007^^^^enk^^^^^^^^^^^000^0^eng^^
020 _a141291969X
020 _a9781412919692
040 _aUKM
_cUKM
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082 0 4 _a658.804
_bB838b 2007
100 1 _9179252
_aBrennan, Ross,
_d1957- ,
_eautor
245 1 0 _aBusiness-to-business marketing /
_cRoss Brennan, Louise Canning, Raymond McDowell.
264 3 1 _aLos Angeles ;
_aLondon :
_bSAGE,
_c2007.
300 _axix, 359 páginas
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aAdvanced marketing series
504 _aIncluye bibliografía.
650 1 4 _944704
_aAdministración de mercadeo
_xCasos.
650 1 4 _915407
_aAdministración de mercadeo.
700 1 _9183192
_aCanning, Louise.
_eautor
700 1 _9244443
_aMcDowell, Raymond.
_eautor
856 _a_
_yTabla de contenido
_uhttp://www.loc.gov/catdir/enhancements/fy0704/2006928778-t.html
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