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_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dC#P _dUN@ |
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_a658.45 _bR555e 2007 |
| 100 | 1 |
_977544 _aRiel, Cees B. M. van, _eautor |
|
| 245 | 1 | 0 |
_aEssentials of corporate communication : _bimplementing practices for effective reputation management / _cCees B.M. van Riel and Charles J. Fombrun. |
| 264 | 3 | 1 |
_aLondon ; _aNew York : _bRoutledge, _c2007. |
| 300 |
_axvi, 306 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. [284]-301). | ||
| 505 | 0 | _aIntroduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. | |
| 650 | 1 | 4 |
_989765 _aCompañías _xRelaciones públicas. |
| 650 | 1 | 4 |
_93457 _aComunicación en administración. |
| 650 | 1 | 4 |
_918858 _aImagen corporativa. |
| 700 | 1 |
_966999 _aFombrun, Charles J. _eautor |
|
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip068/2006005358.html |
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